Who We Are

emmawhitesm5squareBased in Ann Arbor, EWR is a national destination for high-quality, public policy-oriented opinion and market research in Southeast Michigan.

EWR is led by firm principal Emma White, public opinion researcher with a decade-plus experience conducting high quality research and helping clients turning the findings into action. Prior to founding EWR in 2014, Emma spent 8 years working at Belden Russonello Strategists, a boutique DC-based public opinion research firm, ending her tenure at BRS in the role of Senior Director.  Emma has a Masters of Science from the University of Michigan’s Program in Survey Methodology and a Bachelor of Arts in Anthropology from Bryn Mawr College. She is a member of the American Association for Public Opinion Research and serves as the Vice President of the board of the Michigan League of Conservation Voters Education Fund.

Photo of Mackenzie MurphyResearch Assistant Mackenzie Murphy supports the design and analysis of our research projects from beginning to end. Prior to joining EWR, Mackenzie worked in non-profit development in Elkhart, Indiana. Mackenzie earned a Bachelor of Arts in English, journalism, and political science from Aquinas College, where she served as Editor-in-Chief for the student newspaper.

In addition, EWR relies on a network of researchers across the country, helping clients connect to the specific expertise they need for any research project.

Audience research, targeted messaging, & strategic consulting.