Who We Are

emmawhitesm5squareBased in Ann Arbor, EWR is a national destination for high-quality, public policy-oriented opinion and market research in Southeast Michigan.

EWR is led by firm principal Emma White, public opinion researcher with a decade-plus experience conducting high quality research and helping clients turning the findings into action. Prior to founding EWR in 2014, Emma spent 8 years working at Belden Russonello Strategists, a boutique DC-based public opinion research firm, ending her tenure at BRS in the role of Senior Director.  Emma has a Masters of Science from the University of Michigan’s Program in Survey Methodology and a Bachelor of Arts in Anthropology from Bryn Mawr College. She is a member of the American Association for Public Opinion Research, serves as the Vice President of the board of the Michigan League of Conservation Voters Education Fund and is a member of the ACLU of Michigan’s Centennial Campaign Committee.

In addition to Emma’s leadership, EWR relies on a network of researchers across the country, helping clients connect to the specific expertise they need for any research project.

Audience research, targeted messaging, & strategic consulting.